Narrative
Media Language
Genre
Representation
Audience
Narrative Theory
Media Language
Genre

Representation
Audience

Narrative
Media Language
Genre
Representation
Audience



Creativity
Digital Technology
Post Production
Research and Planning
Using Conventions




Apply the concept of Media Language to one of your coursework productions.
The film “Criminal Interests”, which I made and produced for my second year of A-Level media, communicates meaning with the audience in multiple different ways. The film uses different tec hniques of media language, to convey different meanings at different strengths.
The film begins with suspenseful music played over credits, which appear on a black screen. The credits obviously denote the author and producers of the film, and the music in the background helps to denote the upcoming suspense.
We begin to see the main character of the film walk down a driveway, in trackies and a hoodie. The trackies and hoodie are semiotic signs of what a British viewer would interpret as a “chav” styled character, and this sets up how the viewer will interpret the character for the rest of the film.
This allows for the viewer to understand what happens later in the film, as we see the main character brush against another member of the public. This anchorage allows for the viewer to easily determine that this member of the public has been pickpocketed, and further it allows this to be understood for viewers who haven’t fully grasped both ideas, when the camera shows the denotative wallet in the thief’s hands.
The later part after this scene shows the pickpocket do the same maneuver again, which is anchored in the mind of the viewer, from the previous signs displaying this. We see the signs that the victim has noticed the crime, as the victim pats his pockets. As the victim runs for the thief, we see the thief run from a shoulder-and-below shot. This displays the intententions and willingness of the thief attempting to escape.
As we see the chase take place, we see the chaser and the chasee running only from below head height, this reinforces the idea of the two attempting to flee, and attempting to catch.
We see the fear and suspense from the chaser as he looses the thief, and is seen walking from a high angled shot. The angled shot shows how the world is ontop of him, and the incoming traffic signifies the immediate danger to the victim.
Throughout the film, the shots and pace of the music are fast times and consistent with each other. As the music times up, the shots begin to time up, along with the pace of the film’s content. This symbolised the suspense and the danger that the thief receives.
Regulation of media is an important administrative procedure, to protect vulnerable individuals, and as a way of preventing copy-cat crime. In the UK, the first major example of film regulation comes from the BBFC, setup in 1912 as the British Board of Film Censors.
This board was setup by the film industry, as a method of censoring their own films and preventing the government from dictating the content of films. The board was setup as a non-governmental, non-profit organisation, and provided the rating Universal (U) or Adult (A). The board is well known in 20th Century for refusing to pass films with a certificate at all.
In 1971 the BBFC initially rejected Ken Russel’s film The Devils, showing various scenes of sex and blasphemy. The film was later passed as an X certificate, following cuts and with it, the film sparked controversy, and was subsequently banned by several local authorities.
Later in 1971, the BBFC allowed Stanley Kubrick’s A Clockwork Orange be passed at an X rating, uncut. There was a strong outcry from the public, that the criminal and anti-social behaviours would be copied by young people within the UK. Later in the year, the prosecutor of a 14-year-old boy, on trial for manslaughter, referenced the film, which caused more uproar from the public, and from newspapers. Again in 1971, the film was blamed for the murder of an elderly man, from which the prosecuting QC said the “link between [the] crime and sensational literature, particularly A Clockwork Orange, is established beyond reasonable doubt”. In 1973, at the request of Kubrick, the film was pulled from circulation within the UK after threats towards his family, and himself.
In 1982, the BBFC expanded its film ratings, into a more recognisable structure, Universal (U) Parental Guidance (PG), 15, 18 and Restricted 18 (R18). Two years following, in 1984 the BBFC was renamed to the British Board of Film Classification, which better identified it by its developed role – classification not censorship.
In 1993, 3-year-old James Bulger was murdered and tortured by two 10-year-old boys. During the initial uproar, Child’s Play 3 was blamed by the media for the killing. The director, Jack Bender, defended the film, making the statement that to be affected, they must have already been mentally unstable. It was argued that one of the boy’s father had rented the film the week before, which had then been passed onto the children. This is an example of the media making a moral panic from one of the most exploitable parts of film media regulation – a gatekeeper only exists at a point of sale.
PEGI is the Pan European Game Information, a system founded in 2003 by the video games industry. Like the BBFC, PEGI is a non-governmental organisation, although it has legislative backing in many European Union states. PEGI provides the ratings 3, 7, 12, 16 and 18 based from violence, bad language, fear, gambling, discrimination and factors regarding sex.
When films are rated by PEGI, they are initially given a temporary license based from a publisher-based self-assessment, which is submitted to PEGI. When the video game is released to the public, the Video Standards Council (VSC) will often review the candidate against the license it received.
In 2012, school student William Cornick plotted and executed the fatal stabbing of his Spanish teacher Ann Maguire. The media reported that Cornick played multiple violent video games such as Dark Souls II, rated 16 by PEGI’s standards. The video games Grand Theft Auto 5 and Hatred were also blamed by the media for the killing, which created further controversy for the video game Hatred. Cornick, at the time, was 15 years old, whereas these video games were rated 16, 18 and 18 again. This was again, another attempt by the media of creating a moral panic regarding the lack of a gatekeeper.
With regards to video games, they follow the same system of how in-store, video games must be bought by a person who is of the licensed age, but however when bought over digital media, they may be bought by anyone – there are, for the most part, no age checks. Furthermore, video games may be purchased online with the use of gift-cards or debit-cards, allowing for children under the age of 18 to be able to purchase the video games without any checks.
The video game Grand Theft Auto 5, the 15th video game in the Grant Theft Auto series, is a major source of moral panics. Released in 2013 by Rockstar Games, the game revolves around three players in an open, sandboxed world. The player is in full control of the game, and may decide to kill people, hire sex workers, kill police and take drugs. The video game revolves around a very realistic imitation of Los Angeles, named in the game “Los Santos”. The video game was rated 18 in the UK. In April 2015, the video game was released for PC, which brought in a new issue for the public – immersions. The changes to the PC version of the video game allowed players to play in a first-person rendition of the game, and even to play with virtual-reality gear, which allows for the line between reality and fantasy to easily be blurred.
In future, it wouldn’t be hard to be a future time whereby films and video games go unregulated, with the expansion and growth of the internet. At the moment, film and video game regulation are not as effective as they were back in 1912 when the BBFC was first formed, or in 2003 when PEGI first began to license games. Although regulation of video games and media is often a thing that people regard to be against the rights of free speech, it does hold a strong and important place in today’s society.
When video games and film was first being regulated, there was a major need for regulation – the country was much more conservative, and religious and moral ethos were a strong, important point. Regulation protects the venerable, which we often forget includes those who don’t realise it. Children, filmmakers and other such venerable people are those who we’ve seen through past time be affected by the uncontrolled distribution of regulated material, and it’s an important task that these people be continued to be protected.